Tariro | Journey of Hope Exhibition
A Brand Repositioning Campaign for Australian Charity
Who
Aussie Books for Zim
What
Over the years, Australia-based Aussie Books for Zim has been rescuing tens of thousands of books from going to landfill and using them to set up libraries and literacy programs in rural communities in Zimbabwe.
Notonos has been working with Aussie Books for Zim since 2018 to amplify its impact through a comprehensive communication strategy including social media.
In 2019, Notonos was tasked to lead a campaign to reposition Aussie Books for Zim’s public profile.
Key Project Outcomes
Repositioning as a Key Social Impact Player Instead of a Local Charity
Over 70 guests attended the opening night
The exhibition featured on WIN News Illawarra (the Nine Network)
Re-invigorating Stakeholder Support
Two-week public exhibition sponsored by Big Fat Smile
Over 50 pieces of artwork ranging from photographic images, illustrations, paintings and sculptures from Australian and Zimbabwean artists featured
PO Box 1097, Glen Waverley
VICTORIA 3150 AUSTRALIA